Apply for Purple Flag

To apply for Purple Flag you will need the Entrants’ Resource Pack. It contains practical step by step guidance on how to prepare your entry, supporting charts, templates and details of good practice. You then need to prepare and submit your entry within one of the application windows.

ATCM will be inviting applications on two occasions each year. The next application windows are:

  • 1st April 2013 - 28th June 2013 (Round 8)
  • 1st October 2013 - 10th January 2014 (Round 9)

Click here to download the Purple flag Entrants Resource Pack and Tools & Templates 

Please note that a new version of the Entrants Resource Pack and supporting documentation is now available.

Application Fees

Each application must be accompanied by an entry fee. The entry fee covers the cost of processing of the application including the visit by the Assessors, fact checking with the applicant, preparation of the report to the Accreditation Panel, guidance and feedback to applicants, and attendance for two people at the Purple Flag Awards Ceremony and subsequent spot checks.

The fee is non-returnable but any applicant who is not successful will be entitled to re-apply within a 12 month period at 50% of the relevant prevailing rate.

The entry fee depends on the population of the Local Authority within which the designated centre of is situated.

Population of local authority Fee to accompany entry  12 month 'light touch' fee to maintain status 
Under 50,000 £1,500 £500 
50,000 - 200,000 £2,250 £750
Over 200,001 £3,000  £1,000

 All fees are exclusive of VAT.

Assessment

    Once we have received and checked your application, we will assign a trained Purple Flag Assessor to carry out an overnight assessment of your area. 

    Your entry together with the findings of the Assessors are then considered by the Purple Flag Accreditation Panel leading to:

    • Accreditation
    • Deferral
    • or Rejection but with practical feedback

    Successful entrants will then be invited to receive their Purple Flag at an Accreditation Ceremony.  

    Purple Flag holders will be listed on the Purple Flag website and in regular news releases and featured in other marketing and promotional activity related to Purple Flag.

    Please note that retention of Purple Flag status is dependent on 12 month renewals from the date of accreditation; and is subject to the 'light touch' fee (above).

    Click here to download the Purple flag Entrants Resource Pack and Tools & Templates

    HOW TO TAKE PART

    ATCM is able to offer Kick-start Workshops at a highly advantageous price as a result of valuable support from the Home Office and Diageo.

    The cost will be £750 (+ VAT).
    This covers ATCM staff time, a Purple Flag Advisor, background materials,
    presentations, paperwork and a brief summary report.

    For further information contact:
    Association of Town Centre Management
    e: info@atcm.org

    Association of Town Centre Management
    1 Queen Anne’s Gate
    Westminster
    London
    SW1H 9BT

    e: office@atcm.org
    t:(0)300 330 0980
    w: www.atcm.org

    Manchester