About Purple Flag

Purple Flag has been designed as an objective assessment that will help you improve your town or city centre at night. Most significantly it is designed to provide recognition that your centre is managing its night time experience and thus help overcome any negative public perceptions that may exist. Purple Flag provides the opportunity for successful centres to present themselves in their true colours and in a positive light to town centre users, including operators, residents, tourists and visitors.

Purple Flag aims to raise the standard and broaden the appeal of centres between 1700 and 0600. The scheme is managed by the ATCM working alongside the Purple Flag Advisory Committee - a partnership of key stakeholder groups, including central and local government, police, business and consumers.

Areas that reach or surpass Purple Flag standards can fly the flag! Benefits include:

• A raised profile and an improved public image
• Increased visitors
• Increased expenditure
• Lower crime and anti-social behaviour
• A more successful mixed-use economy

Purple Flag has been developed by ATCM from original research undertaken by the Civic Trust as part of the "NightVision" project. This showed that:

• More people would use centres at night if they were safer, more accessible and offered more choice
• A good mix of clientele can lessen intimidation and improve perceptions
• A wider range of attractions and consumers leads to longer term economic viability